Redefining Telekom's Design System
Deutsche Telekom is one of the world's leading telecommunications companies, providing mobile, broadband and digital services across Europe and beyond. I work on redefining and enhancing its existing Design System, used across a large family of products.
- Designers were not using the Design System consistently.
- The complexity of the system discouraged adoption.
- The large number of products led to multiple DS variations and inconsistencies.
- Designers and developers struggled to find clear information or guidelines.

- Delivered a unified, accessible Design System for all Telekom products, for every team to use.
- Established a structured documentation hub for designers and developers.
- Implemented mentorship and workshops to ensure consistent usage.



- Rebuilt core components to be scalable, consistent and easy to use.
- Collaborated closely with design and development teams for alignment.
- Created clear documentation and onboarding materials to simplify adoption.
- Ideated future proposals for guidelines: a Figma plugin and an AI assistant.




A rebuilt Design System foundation, components and guidelines, used to design products such as Magenta Mobile, plus a chatbot assistant: an AI tool that answers questions about the guidelines, so designers and developers find what they need faster.
Telekom Workspace: the AI chatbot assistant and component guidelines in action


A design system only works when people adopt it. That's why documentation, mentoring and tools are as much part of my job as components.



















































