Redefining Telekom's Design System
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I design design systemsscalable componentsaccessible interfacesclear documentationbrand experiences

I'm a Product Designer specialised in Design Systems, with a background in Fine Arts, Photography and Graphic Design.
I build the components, documentation and onboarding that help big brands stay consistent, and help teams build faster.




A system is only as good as its adoption. I design for the people who use it, not just the screens it produces.
Components that flex across products and brands without breaking the core rules.
Usability and accessibility are part of the component spec, not a later audit.
Guides, tutorials and best practices written for designers and developers alike.
Onboarding paths, workshops and mentoring, so the system is used, and used well.
Before design, there was photography. My Fine Arts background is where my eye for composition, colour and detail comes from.
This case study is under NDA. Enter the password you received to view it.
Don't have a password? Get in touch.
This case study is under NDA. Enter the password you received to view it.
Don't have a password? Get in touch.

Glovo was losing new partners: they got far fewer orders than popular ones because customers rarely saw them. Solving it would help keep partners, grow the number of small stores and increase revenue.

Benchmarking and layout comparison, a MoSCoW map, feature map and content audit, and usability tests with 13 users aged 22 to 58.


We designed and tested six solutions with real users: the Bubble Button, filters, "You may also like", rate-it-and-get-a-free-gift, a restaurants section and stamps. The most effective, the Bubble Button, placed new partners inside the user's usual ordering flow, making them visible without breaking habits.




Mulier is a breastfeeding and pelvic-floor health app for women: an inclusive community that celebrates imperfection and supports women through pregnancy. The client needed a complete brand identity.

I started with an alignment workshop to define the brand's style, essence and values together with the client.

Visual research into the body, care and imperfection guided the typography, colour palette and iconography.


Everything came together in a brandbook: one source of truth for all future brand and marketing work. The same thinking I apply to design systems.


A strong, cohesive identity that helps the app stand out in a crowded market and connect with its audience of mothers.

Talk is a messaging app that also connects people with their local community and nearby events. The client wanted more users to discover and attend events.

I audited the existing app with user feedback, analytics and usability testing, and studied competitors for patterns in navigation, interface and engagement.

I redesigned the colours, iconography and layouts and reorganised the structure so navigation feels intuitive, prototyping and testing as I went.




After user testing and iteration the redesign launched, made Events more engaging and exceeded the client's expectations.

A feature that lets users write a message now and have it sent automatically at a chosen time, designed to feel native to one of the world's most familiar interfaces.

We interviewed six people aged 30 to 40 about how they use messaging apps, and benchmarked WhatsApp against Telegram, Instagram, Facebook, Hangouts and iMessage. None of them offered weekly scheduled messages.


We tested the flow with a group of users and iterated on their feedback and technical feasibility, so the feature fits WhatsApp's existing patterns instead of working around them.






Photography has been my favourite language for more than 14 years: the most intimate way to express my emotions and how I see the world. At 10, my father gave me my first compact camera. Through the viewfinder everything looked different, and I realised that behind every image there was a story waiting to be told.
At 15, after months of saving, I bought my first DSLR. That's when photography became an art form for me: a way to freeze time and capture the metamorphosis of moments, emotions and people.


I photographed Álvaro, one of my university classmates. I wanted to capture not only how he looks, but the person I'd come to know, shaped by the changes he went through during our university years.
Metamorphosis isn't always obvious at first glance. It's not about ageing, but about inner transformation. In his gaze I looked for the serenity and quiet maturity that now define him: the result of his own personal and emotional growth.

I brought my "AB" logo to life in 3D and animated it among clouds. It started in Adobe Illustrator as a flat vector, then moved into Blender for modelling, textures, depth and animation, all in one environment.



Blender's versatility was also the challenge: I had to quickly learn everything from modelling the logo to simulating natural effects like moving clouds, and blend it all into one seamless animation.
The clouds were where the real creative shift happened. I wanted to capture the fluidity and constant change of nature, a symbol of the passage of time and of my own evolving creative process. From flat vector to textured, animated form, the project is a small metamorphosis in itself.

"We are losing the ability to detect the undetectable."Franco "Bifo" Berardi, Phenomenology of the End
The rise of digital mutations, information overload and our ever-changing digital environment are making us less sensitive. This project centres on that idea.



By fusing images, I build new visual narratives that create resistance between the body and emotion. Past and future merge in an insensitive present, in an exchange of gazes between viewer and viewed.
The composition works as a double window: the punctum of the present, in colour, against the moment of the past, in black and white.
